“ Hi, I’m Rich Hoult, owner and president of Vector One. I’ve got a to do list of marketing items on my white board of the things I’m supposed to be doing on a regular basis, that I never get around to doing, at least not consistently. It seems like every other month I’d decide to get serious about marketing and I’d focus on it for a couple of days, but I was never consistent about it and I always gave precedence to taking care of clients. I had considered a part time marketing hire, but I decided to at least try outsourcing my marketing to a company that specializes in marketing for my specific industry. I’ve been working with Heroes of Marketing for about 4 months now. For us, they do a combination of LinkedIn and email marketing that’s been effective in making first contact with clients I would not otherwise reach. It’s a fresh approach for us. I like that the first contact messages feel personalized, and not too sales-ey. I had subscribed to a well known service for my industry, and I didn’t like their marketing materials at all, never actually used them. I just didn’t want to attach my name to it. I like that, with Heroes of Marketing, it’s a light touch to make potential clients aware of us. I have regular contact with my marketing specialist and I get to review everything before it goes out.“